About The Strong Alliance
Building Strength
Through Connection
Welcome to The Strong Alliance, where we believe that true strength comes through connection. Founded by bestselling author Ruth Hetland, we’re dedicated to helping individuals and organizations create environments where people feel seen, heard, trusted, supported, empowered, valued, and engaged.
Through writing, storytelling, and fostering strong relationships, we celebrate the power that propels us forward—in the workplace and in our personal lives, wherever our journeys take us.
Join us in embracing strength, building meaningful connections, and driving positive change.
Meet our Founder: Ruth Hetland
Author, Speaker & Strength Builder
Ruth Hetland combines her experience in project and product leadership with a passion for creating positive work environments. She partners with individuals and organizations to shape spaces where people feel strong, connected, and understood. Her insights on strength and connection are reflected in her writing, including her chapter Nothing Really Happened in the anthology Deserts to Mountaintops: Our Collective Journey to (re)Claiming Our Voice, her book Invisible to Invincible: How to Create a Work Culture Where Everyone Feels Like a Superhero, and her upcoming anthology Why We Run: Stories from Women Who Have Navigated Obstacles, Hit Our Stride, and Finished Strong.
Beyond writing, Ruth offers dynamic keynotes, interactive workshops, and coaching, to help individuals and organizations unlock their full potential. Through inspiring speaking engagements and personalized coaching, she equips leaders and teams with tools to build trust, strengthen relationships, and foster environments where everyone can thrive. Ruth’s work supports both professional and personal growth, guiding clients through challenges and helping them embrace their strengths for lasting, positive change.
The Strong Alliance Podcast: Resilience and Connection
Ruth’s podcast, The Strong Alliance Podcast, explores topics of strength, connection, and personal growth, offering actionable insights to help listeners overcome obstacles and build stronger relationships. Each episode provides practical strategies to help individuals take meaningful steps toward creating positive change in their work and life. Through inspiring guest interviews and solo episodes, Ruth shares powerful stories and tools to support personal and professional growth.
It took me many years and many different roles to recognize and lean into my own strengths instead of trying to emulate strengths I saw in others.
— Ruth Hetland
Explore the Books
Dive into these works, filled with stories and insights on strength, connection, and growth. Discover how each one can inspire transformation in your personal life, professional life, or both.
Deserts to Mountaintops:
Our Collective Journey to (re)Claiming Our Voice
This anthology features 22 powerful stories of women who have triumphed over obstacles to reclaim their voices. Each chapter offers a unique perspective on strength and resilience. In Ruth’s chapter, Nothing Really Happened, she shares her deeply moving story of surviving childhood sexual abuse while growing up in a hoarding environment.
Invisible to Invincible:
How to Create a Work Culture Where Everyone Feels Like a Superhero
In this memoir manifesto, Ruth explores her quest for a healthy work culture and shares a framework for building environments where everyone thrives. Embracing a fun superhero theme, Ruth offers practical insights and strategies, showing that soft skills aren’t weaknesses—they’re superpowers that help teams and organizations soar!
Why We Run:
Stories from Women Who Have Navigated Obstacles, Hit Our Stride, and Finished Strong
Ruth is gathering contributing authors for this upcoming anthology, where women share their powerful stories of overcoming obstacles, finding strength through running, and embracing resilience to finish strong. Each chapter will offer valuable insights into the transformative power of perseverance and the drive to keep moving forward.
