The Strong Alliance
Building Strength
Through Connection
True strength comes through connection. Founded by bestselling author Ruth Hetland, we help individuals and organizations create environments rooted in respect, trust, and confidence.
Join us in cultivating relationships that drive growth—at work, in life, and beyond.
FEATURED BOOK
Invisible to Invincible:
How to Create a Work Culture Where Everyone Feels Like a Superhero
In this memoir manifesto, Ruth explores her quest for a healthy work culture and shares a framework for building environments where everyone thrives. Embracing a fun superhero theme, Ruth offers practical insights and strategies, showing that soft skills aren’t weaknesses—they’re superpowers that help teams and organizations soar!
Who doesn’t feel at their best, like a superhero who can do anything, when they feel STRONG?
— Ruth Hetland
Meet Ruth Hetland
Author. Speaker. Strength Builder.
Ruth Hetland helps individuals and organizations build stronger, more connected environments where everyone thrives. With a background in project and product leadership, she delivers practical insights on trust, empowerment, and healthy workplace culture.
She is the bestselling author of Invisible to Invincible: How to Create a Work Culture Where Everyone Feels Like a Superhero, a contributing author in Deserts to Mountaintops: Our Collective Journey to (re)Claiming Our Voice, and lead author of the upcoming anthology Why We Run: Stories from Women Who Have Navigated Obstacles, Hit Our Stride, and Finished Strong. Through her writing, keynotes, and workshops, Ruth shares how strength and connection can transform the way we work and live.
Explore the Books
Dive into these works, filled with stories and insights on strength, connection, and growth. Discover how each one can inspire transformation in your personal life, professional life, or both.
Deserts to Mountaintops:
Our Collective Journey to (re)Claiming Our Voice
This anthology features 22 powerful stories of women who have triumphed over obstacles to reclaim their voices. Each chapter offers a unique perspective on strength and resilience. In Ruth’s chapter, Nothing Really Happened, she shares her deeply moving story of surviving childhood sexual abuse while growing up in a hoarding environment.
Invisible to Invincible:
How to Create a Work Culture Where Everyone Feels Like a Superhero
In this memoir manifesto, Ruth explores her quest for a healthy work culture and shares a framework for building environments where everyone thrives. Embracing a fun superhero theme, Ruth offers practical insights and strategies, showing that soft skills aren’t weaknesses—they’re superpowers that help teams and organizations soar!
Why We Run:
Stories from Women Who Have Navigated Obstacles, Hit Our Stride, and Finished Strong
Ruth is gathering contributing authors for this upcoming anthology, where women share their powerful stories of overcoming obstacles, finding strength through running, and embracing resilience to finish strong. Each chapter will offer valuable insights into the transformative power of perseverance and the drive to keep moving forward.
